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Renée Mauborgne: How to Make Your Competition Irrelevant

Do you’re feeling like your business is oversaturated? That it’s A L L been completed prior to?

I’m now not exaggerating after I say that I’ve instructed tens of 1000’s of other folks to learn the e book Blue Ocean Technique, as it solutions those 2 questions completely. This vintage bestseller was once additionally a sport changer for marketers like us, as it supplied language and a framework for the right way to shift the best way we take into accounts our trade.

As a substitute of competing inside your marketplace, glance out of doors your business for inspiration to modify the marketplace utterly.

You should feel afraid. That doesn’t make you weak. It’s what makes you normal and human because it’s shifting from what you know to imagine new possibilities. @BlueOceanStrtgy Click To Tweet

If you wish to create a trade, services or products that really sticks out, forestall the whole thing and watch my interview with Renée Mauborgne—co-author of Blue Ocean Technique and the brand new practice up Blue Ocean Shift.

On this episode Renée stocks lots of real-life examples of companies that challenged each and every assumption about their business, together with a…

  • Lodge chain that found out the right way to be offering Five-star lodging at Three-star costs.
  • French fryer that eradicated the whole thing other folks hated about deep frying (and due to this fact captured Oprah’s consideration).
  • Stylist who got rid of the whole thing from her hair salon aside from a hair dryer—and constructed a blow out empire within the procedure.

Every of those tales proves that, via difficult assumptions, you’ll be each distinctive and successful—even in industries other folks assume are “demise.”

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Take a look at this episode on The Marie Forleo Podcast

Pay attention Now

While you’ve had an opportunity to look at, Renée and I would really like to listen to from you. There was once a large number of trade church taking place lately, so I’m curious.

What’s your greatest takeaway and the way are you able to put that perception into motion now? Depart a remark underneath and tell us.

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Take into account, proportion as a lot element as imaginable on your answer. Hundreds of implausible souls come right here each and every week for perception and inspiration, and your tale would possibly assist any individual else have a significant leap forward.

Essential: proportion your ideas and concepts at once within the feedback. Hyperlinks to different posts, movies, and so forth. might be got rid of.

Thanks such a lot for being right here and sharing your voice. As Renée’s paintings so superbly affirms, the sector in point of fact does want that particular present most effective you’ve got.

With never-ending love and gratitude,


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